The text discusses how Taylor Swift’s decision to self-publish her tour book, The Eras Tour Book, instead of using a traditional publishing house could have implications for the book business. Swift published under her own Taylor Swift Publications, to maintain control over her work. The text outlines how traditional publishers often rely on lucrative deals with celebrities who have large fan bases. These deals, potentially worth millions, help keep the publishers’ balance sheets healthy. Swift’s photo-book could generate significant sales as it’s expected to be a popular holiday purchase, potentially leading to a huge number of lost sales for a traditional publisher. However, the report suggests many celebrities might not have the resources or desire to handle the logistics of self-publishing like Swift did
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